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Gutsy Women Travel
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This subsidiary of Maupintour was launched in 2001. The focus being to attract a niche market of travel for women only. Original brochure layouts were designed to mirror the Maupintour look and feel, piggy-backing off of the brand recognition and quality of service. In 2005, the brochure was overhauled reflecting the emerging market base and was given the Silver Award in the 2005 HSMAI Adrian Awards for design and PR; a first for any tour operating company. |
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