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Robert Koch Over 8 years of experience in print and online design, production, and advertising. Solid pre-press and on-press experience. Strong project management, branding, communication, and leadership skills. Software: Mac and PC Platform Photoshop CS, Illustrator CS, InDesign, Quark Xpress, Image Ready, Fireworks Dreamweaver, Flash, Go Live, Powerpoint, HTML, Microsoft Office Suite Mobile 917.549.6990 Online Portfolio: http://www.whatsyoursigndesign.biz/ References available upon request |
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Freelance Graphic Designer Designed both print and web pieces for clients including; Carl C. Icahn, Farebuzz.com, JC & Company. Graphic designer for NYMT Festival production of The Tragic and Horrible Life of the Singing Nun; including programs, posters, watches, online banners and HTML emails. Web design: Maupintour, Gutsy Women Travel, Creative/Marketing Director Managed In-House ad agency, designed and developed print and web based collateral (magazines, brochures, direct mail, Web, HTML emails, banner ads, splash pages) to increase brand recognition, customer acquisition and retention. Created logos for various companies. Implemented internal cross-marketing multi-brand initiatives while retaining brand integrity of all companies involved. Purchased all print runs and managed relationships with print houses. Web design: Lowestfare.com Marketing Manager/Senior Designer Designed print and web advertising. Managed and organized all content and advertising to develop company’s presence in the .com marketplace as well as traditional channels. Promoted to Creative/Marketing Director for Maupintour, Gutsy Women Travel and theglobe.com Online Marketing Manager Purchased, analyzed and managed all online advertising. Supervised all aspects of online marketing effort including barter advertising and analysis of deeper metrics to minimize cost per registration Lowered cost of registration by 75%. Designed and created successful splash pages and banner ads, which maintained a consistent CTR of over 2% |
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